VIDEO PRODUCTION
TRAINING & WORKSHOPS

Part 1, A review of today’s current, relevant social media platforms
Part 2, A review of the different types and styles of videos
Break…
Part 3, Spotlight: The Practitioners: Who’s doing it right and how?

Resources needed:

• computer with Internet connection
• projector, or TV and sound/speakers
• YouTube links

Summary: In this module we have a look at examples of each of the different video-friendly platforms, video types, and see who is rocking these worlds.

Goal:
By the end of this module, candidates should feel comfortable picking relevant (1) Platform(s), (2) Style(s), and (3) Type(s) of videos for their organization.

Part 1, The tools of the trade
Part 2, Assessing the tools at hand
Part 3, Assessing the kinds of shots needed to tell a story
Part 4, Make a short movie with the tools at hand
Part 5, How to find more resources when you need them

Resources needed:

• computer with Internet connection
• notebooks, pens
• samples of tools and equipment

Summary: In this module, we dig deep into the tool-kit of the modern social media video content producer. From this wider scope, we take inventory of what the Trainee has available to use and demonstrate ways to get the most out of each tool at hand. We also look at ways to calculate the time needed to produce the types of content we choose to create. We then take everything we’ve learned and make a short, hands-on movie.

Goal:
By the end of this module, candidates will learn to shoot a short video, get comfortable behind the camera and take theory to practice with shots, angles, lighting and more.

Part 1, Video Content vs. Video Documentation
Part 2,  Finding your social media ‘soul’
Part 3, Figuring out who your company’s customers are, what kind of video your company needs, and how it will be used

Resources needed:

• computer with Internet connection
• social media worksheets
• whiteboard, flipchart, paper, pens

Summary: In this module, we begin the journey of figuring out the who, what, where, when and why of your video social media plan. We have a solid look at who your customers are and do a number of exercises to help you define your company’s social media ‘soul,’ or ‘voice,’ or ‘personality.’

Goal:
By the end of this module, candidates will decide what type of videos will be produced for their organization.

Part 1, What is the story you want to tell with video?
Part 2, What and who are these videos going to be about?

Resources needed:

• computer with Internet connection
• notebooks, pens

Summary: In this module, we pull together everything we’ve learned, and, as a group, decide on the story we’re going to tell. Then we’re going to figure out exactly who our audience is and cast them as the hero.

Goal:
By the end of this module, candidates – along with help from the instructor – will establish the brand story of their organization.

Part 1, Start with a concept
Part 2, Write the script
Part 3, Storyboarding and shot lists, which one to use, when and how

Resources needed:

• computer with Internet connection
• whiteboard, flipchart, paper, pens

Summary: In this module, we brainstorm ideas, discuss what’s possible and then write the first draft of our script. We then take the script, break it down, scene by scene, create a shot list and take a look at all the different ways to prepare for the shoot.

Goal:
By the end of this module, candidates will have written a script for the type of video they decided to shoot.

Part 1, Pre-production and making arrangements
Part 2, Production Schedule & Call Sheet

Resources needed:

• computer with Internet connection
• mobile phone

Summary: In this module, we begin the task of making the production a reality. We discuss details, make decisions, make phone calls, arrangements and schedules. We plan. We create a Production Schedule and a Call Sheet.

Goal:
By the end of this module, candidates will learn about the many details which must be considered in order to be prepared for shoot day.

Part 1 – Taking all we’ve learned and done in Modules 1 through 6, we now pick up our video cameras, sound recorders, notes and script and go shoot some video.

Resources needed:

• Equipment listed in Production Notes, Call Sheet and Shot-List Documents.
• Full cast and crew.

Summary: In this module, we take our knowledge and prep and shoot the video project. We work as a team acquiring the footage and media needed to tell our story.

Goal:
In this module, candidates will make their video (shoot & use their script).

Part 1, Manage, review, and catalogue your footage
Part 2, Edit your footage (and other media)
Part 3, Sound
Part 4, Post Production
Part 5, Formats, file sizes, deployment and backup
Part 6, Subtitles

Resources needed:

• computer with Internet connection & video editing software
• speakers
• various media (SD cards, SSD’s, Storage Drives)

Summary: In this module, we gather all footage, audio, still images and post production materials and make our movie. We learn how to catalogue files, edit a timeline, add titles and effects, music, edit sound, render and export and generate closed-caption subtitles.

Goal:
By the end of this module, candidates will produce a polished video.

Part 1, How to use your social media video across other platforms, and how to produce different movies for different platforms.
Part 2, Posting natively vs. cross-linking. Landscape vs. Portraits and templates
Part 3, Slicing & dicing and coming up with new recipes using the same content
Part 4, Making sure it all looks good

Resources needed:

• computer with Internet connection
• projector or large monitor or screen
• video editing software / studio

Summary: In this module, we dig into one of the most important parts of managing social media video.

Goal:
By the end of this module, candidates will understand how to use the video(s) they produce on chosen platforms.

Part 1, How to share your work. Examples, samples, tips and tricks
Part 2, How to use your videos to engage others and start conversations
Part 3, To comment, or not to comment? That is the question.
Part 4, Connection vs. Promotion

Resources needed:

• computer with Internet connection
• projector or large monitor or screen
• social media accounts (set up)

Summary: In this module, we look at all the different ways to share your work, including platforms, schedules, techniques and how to use video to start conversations and make connections. We also talk about the benefits and downside of comments and user feedback.

Goal:
By the end of this module, candidates will learn how to connect video with their audience using SM tactics with examples & hands-on exercises.

Part 1, How, and how not, to promote your work
Part 2, Monetization, Google Adsense? Is it right for you?
Part 3, SMO, hashtagging and meta content

Resources needed:

• computer with Internet connection
• social media accounts (set up) with access

Summary: In this module we explore the business side of social media video, how to promote your work and how to make money within the various platforms.

Goal:
By the end of this module, candidates will learn how to use advertising tools for platforms.

Part 1, Defining ROI
Part 2, Making sense of the numbers
Part 3, Tools of the trade, Hootsuite, Buffer, Followers, Likes, Shares and anecdotes, Conversions & Evangelists

Resources needed:

• computer with Internet connection
• social media accounts (set up) with admin access
• information on aggregate social media management programs

Summary: In this final module, we will learn about the importance of measuring your media, understanding the results, how to calculate conversions and how to scale your efforts with third-party programs.

Goal:
By the end of this module, candidates will learn how to see what works and what doesn’t.