Training Investment: $10,000 CAD + GST
In this module, the Facilitator will do a top-level introduction of the training journey to the Trainee, go in depth into the desired learning outcomes, as well as an audit of the current equipment on hand, providing equipment recommendations where needed. The Facilitator and Trainee will map out the training schedule of the Modules listed below.
In this module, we dig into the tool-kit of the modern social media video content producer and begin putting into practice common videography skills and tools including shots, framing, angles, lighting and sound. The Trainee will learn the different variations of shots, how to use framing and angles to tell a specific story and convey specific information to their audience, along with the fundamentals of lighting (how to work with natural light, ambient light, as well as artificial light), and sound. Participants will then shoot and edit a practice video on their phone with the help of their Facilitator using the GoPro Quik App.
In this module, we begin the journey of figuring out the who, what, where, when and why of your video for social media plan. We have a solid look at who your customers are and do a number of exercises to help you define your company’s social media ‘voice’, or ‘personality’, and get clarity around the company ‘why’.
The Trainee, in collaboration with the Facilitator, will review a number of types and styles of video as they move into creating their own script and full production video in Module #4. The client will be required to bring video examples they like to the session to support the ideation process.
In this Module, Trainees will take their ideas from the Ideation Module and begin to brainstorm further concepts to bring their story to life. The Facilitator will assist in story structure and mapping out a script scene by scene, as well as creating a shot list or voice over script where needed.
Part of every Production day is the Pre-Production process where the logistics of the Shoot Day are mapped out and all parties involved are informed of the when, where, and how of filming. Additional logistics can include props, catering, accessing the location, or specific equipment requirements.
In addition, getting comfortable with the proper tools for filming, sound and lighting is an integral part of the learning process. After getting clarity around the logistics of the Shoot Day, this Module focuses on creating a no-pressure space for the Trainee to get familiar with their camera/phone, sound and lighting equipment, while also doing a practice set up (micing, mic check, setting up lights, practicing framing, shots and angles, etc.).
The Shoot Day is where all of the previous completed Modules come together! The Trainee will put to use all of the knowledge and practice skills they’ve learned up to this point to shoot the footage needed for their final video project with the assistance of their Facilitator.
An important piece of moving into the Editing phase of the Trainee’s video project is understanding file organization and structure, as well as the interface of their Editing Software of choice. The Editing Module(s) will focus on creating the Trainee’s finished product. This Module is broken down into 3 X 3hr sessions for maximum learning and retention. The Trainee will learn all of the basic video editing functions needed to create a professional looking video.
In this module, we dig into one of the most important parts of managing social media video – understanding best practices for each Social Media Platform, along with how to repurpose your content. By the end of this module, candidates will understand how to use the video(s) they produce on chosen platforms to get the most out of their creative output.
In this module, we look at all the different ways to share your work, including platforms, schedules, techniques and how to use video to start conversations and make connections. We also talk about the benefits and downside of comments and user feedback.
In this module we explore the business side of social media video, how to promote your work and how to make money within the various platforms.
In this final module, we will learn about the importance of measuring your media, understanding the results, how to calculate conversions and how to scale your efforts with third-party programs.
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