Modern Muse Media
30hr Social Media Video Training

30 Training Hours

(delivered virtually or in-person – based on client preference)

Eligible for Canada Alberta Job Grant covering 2/3 of the total cost ($10,000 CAD + GST before Grant Application)

Seize this opportunity to invest in your future, with the majority of the expense offset by the generous grant support.

 

Module #1

(1.5 hrs.)

Company Objectives, Equipment Assessment & Recommendations

Your Facilitator will do a top-level introduction of the training journey to the Trainee, go in depth into the desired learning outcomes, as well as an audit of the current equipment on hand, providing equipment recommendations where needed. The Facilitator and Trainee will map out the training schedule of the Modules listed below.

Module #2 

(1.5 hrs.)

Composition, Shots & Framing

Your Facilitator will do a top-level introduction of the training journey to the Trainee, go in depth into the desired learning outcomes, as well as an audit of the current equipment on hand, providing equipment recommendations where needed. The Facilitator and Trainee will map out the training schedule of the Modules listed below

Module #3 

(0.25 hrs.)

Lighting

Lighting is a key component of any video – we cover the three different types of lighting that can be used when creating your own video content, how to find the best light, and the typical set-up for three-point artificial lighting.

Module #4 

(0.25 hrs.)

Sound

Sound is an essential component of good video. If you don’t have good sound – even if your picture quality is amazing! – people will tune out. We’ll go over our recommendations for the best audio equipment for your budget, along with the 5 key best practices for good audio.

Module #5

(3 hrs.)

Shooting & Editing With CapCut

With shots, angles, framing, lighting and sound under our belt, this module will put it into practice. Your Facilitator will give you a shooting assignment to put into practice everything you’ve learned in the previous modules, and you’ll edit your video together in the CapCut app.

Module #6

(1 hr.)

Brand Voice + Company Why

We begin the journey of figuring out the who, what, where, when and why of your video for social media plan. We have a solid look at who your customers are and do a number of exercises to help you define your company’s social media ‘voice’, or ‘personality’, and get clarity around the company ‘why’ to ensure brand consistency in your video content.

Module #7

(0.5 hrs.)

Storytelling 101

Storytelling is a crucial part of any video project. Whether it’s 30 seconds, or 30 minutes, a video needs to have a basic storyline to engage your audience. We’ll cover the basics of storytelling structure and look at some examples of companies doing storytelling well, so you can start using the basic storytelling concepts in your own video projects.

Module #8

(1.5 hrs.)

Idea Generation

Moving into the script writing and shooting processes in the upcoming modules, Idea Generation focuses on getting the ideas flowing. We’ll look at a number of video examples from both the client and the Facilitator to figure out the type and styles of videos you like best.

Module #9

(2 hrs.)

Script Writing

Trainees will take their ideas from the Ideation Module and begin to brainstorm further concepts to bring their story to life. The Facilitator will assist in story structure and mapping out a script scene by scene, as well as creating a shot list or voice over script where needed.

Module #10

(2 hrs.)

Equipment Training

Getting comfortable with the proper tools for filming, sound and lighting is an integral part of the learning process. This Module focuses on creating a no-pressure space for the Trainee to get familiar with their camera/phone, sound and lighting equipment, while also doing a practice set up (micing, mic check, setting up lights, practicing framing, shots and angles, etc.).

Module #11

(0.5 hrs.)

Pre Production & Logistics

Part of every Production day is the Pre-Production process where the logistics of the Shoot Day are mapped out and all parties involved are informed of the when, where, and how of filming. Additional logistics can include props, catering, accessing the location, or specific equipment requirements.

Module #12

(6 hrs.)

Shoot Day

The Shoot Day is where all of the previous completed Modules come together! The Trainee will put to use all of the knowledge and practice skills they’ve learned up to this point to shoot the footage needed for their final video project with the assistance of their Facilitator. 

Module #13

(0.5 hrs.)

File Organization

An important piece of moving into the Editing phase of the Trainee’s video project is understanding file organization and structure, as well as the interface of their Editing Software of choice. This will ensure a smooth editing process and that all the Trainee’s video projects moving forward are efficient.

Module #14

(7.5 hrs.)

Editing

The Editing Module(s) will focus on creating the Trainee’s finished product. This Module is broken down into 2 – 3hr sessions for maximum learning and retention. The Trainee will learn how to navigate the editing software interface, along with all of the basic video editing functions needed to create a professional looking video.

Module #15

(2 hrs.)

Social Media 101

We’ll dig into one of the most important parts of managing social media video – understanding best practices for each Social Media Platform, along with how to repurpose your content, scheduling software options and commenting best practices. By the end of this module, candidates will understand how to use the video(s) they produce on chosen platforms to get the most out of their creative output.

Add-Ons Available

Enhance your program with an add-on and enjoy a 50% discount, extending your experience to either 33, 36, or 39 hours, depending on the original 30-hour program.

3 hours $999 ($499 with the program) 

3 hours $999 ($499 with the grant) 

3 hours $999 ($499 with the program) 

3 hours $999 ($499 with the program) 

6 hours $1998 ($999 with the program) 

3 hours $999 ($499 with the program) 

What Do Our Clients Say?

Connect with Modern Muse Media

Learn to leverage video to take your social media content to the next level.