Content Creation Training Program
30 Training Hours

Delivered virtually or in-person – based on client preference

Eligible for Canada Alberta Job Grant covering 2/3 of the total cost $10,000 CAD + GST
 ($3,333.03 CAD + GST after Grant Application)

Seize this opportunity to invest in your future, with the majority of the expense offset by the generous grant support.

 

Module #1

(2 hr.)

Client Consultation, Needs Assessment & Site Visit

The Facilitator will work with the client to understand their current Social Media usage and strategy, and their desired learning objectives for the 30hrs of training. Getting a clear idea of the current frustrations and pain points when it comes to social media and content creation will provide the Facilitator with the information they need to develop a customized training journey, and ensure a successful skills training plan that is tailored to the clients unique learning objectives. The Facilitator will review the training site, along with some of the resources and give specific recommendations about equipment.

Module #2

(2 hrs.)

Social Media Audit & Analytics, Platform Specific Strategies

It’s important to understand where the client needs specific support by performing a comprehensive social media audit. The Facilitator will conduct an assessment in collaboration with the client to discover current content strategies, social media channels and engagement, analytics, content creation capacity, and equipment. With a clear picture of the clients’ current social media footprint, this Module will focus on creating a specific – and realistic – content creation strategy. The Facilitator will support the client in understanding the context of their platform(s) of choice, user behaviour, demographics, and ways to maximize their reach to ensure their future content is set up for success.

Module #3.1

(2 hrs.)

AI & Content Ideation

With a clear idea of the client’s current social media usage, it’s time to bump it up a notch! The Facilitator will support the client in exploring the many new AI options available to generate new content ideas, engaging captions, and high-converting sales copy to support their 90-day action plan to be developed in Module #3.2. The client will learn the latest strategies for maximizing AI technology, and how to use it to their full advantage, including to streamline their content creation.

 

Module #3.2

(2 hrs.)

Strategic 90-Day Plan & Content Schedulers

Now that we understand where the client wants to claim their space in the social media world, the context and demographics of where and what they want to post, we’ll create a specific 90-Day Content Strategy based on the client’s business themes. We’ll look at a possible posting schedule, brainstorm up to 20 new pieces of content, perform niche-specific hashtag research and develop a unique hashtag strategy, along with exploring scheduling platforms to make your content goals actionable. The client will walk away with a customized 90-day Content Creation Strategy with the help of their Facilitator, along with tailored hashtags to maximize engagement and exposure.

Module #4

(20 hrs.)

Hands-On Training & Content Creation

Equipment Training, (Batch) Shooting, (Batch) Editing, & Posting
Lights, camera, action! Taking all of the ideas from the previous modules, the Facilitator and Trainee will put them to the test with a practical, hands-on session(s). Trainee(s) will walk away from Module #4 with ready-to-use content, along with an upleveled skillset and toolkit for maximizing their efficiency and output. Trainee(s) will learn the best practices for capturing footage on a phone, the most user-friendly and cost-effective equipment options, while using the most efficient on- and off-platform editing tools to streamline their content creation efforts. Clients can expect to create 7 – 10 pieces of content depending on themes and complexity of the project(s).

Module #5

(2 hrs.)

Analytics Review, Feedback & Future Planning

Now that the client has created and posted content specific to their 90-Day Content Strategy, we’ll review content performance, analytics, and internal content creation challenges. With this analysis and the help of their Facilitator, the client will identify any roadblocks to implementing their 90-Day Content Strategy and create adjustments and improvements where needed.

Module #6

(1 hr.)

Final Consultation & Documentation

That’s a wrap! Module #6 will review the clients achievements throughout their training program, while providing an opportunity for feedback and further refinement of their goals and objectives. Consultation on current or future content creation plans can also be explored.

Add-Ons Available

Enhance your program with an add-on and enjoy a 50% discount, extending your experience to either 33, 36, or 39 hours, depending on the original 30-hour program.

3 hours $999 ($499 with the program) 

3 hours $999 ($499 with the grant) 

3 hours $999 ($499 with the program) 

3 hours $999 ($499 with the program) 

6 hours $1998 ($999 with the program) 

3 hours $999 ($499 with the program) 

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