Social Media Video Training Program (Part 2)

Our Social Media Video Training Program

Modern Muse Media is proud to offer its one-of-a-kind, Social Media Video Training Program* to businesses, organizations and individuals.
(*formerly Social Media, Web Strategy & Content Production)

One-on-one employee training, your own in-house, produced video and the on-going support of a community of professional video producers.

Everything you need to start using the most powerful visual marketing tool in existence.

1. THE PROGRAM

Modern Muse Media is proud to offer its one-of-a-kind, Social Media Video Training Program to businesses, organizations and individuals. This 30-hour course will teach your existing social media or marketing staff how to efficiently, creatively and consistently produce professional quality video for your favourite social media websites.

Each program begins with our comprehensive, 12-module curriculum, which is then fully customized for your organization to match your social media video needs with your employee’s current skills. It then levels up your team to take full advantage of this must-have marketing trend.

You pick your KPI. We’ll train your team to reach it.

See full details below.

2. THE VIDEO

As part of the curriculum, your company creates a video produced by your very own trainee for practical application and execution. Modern Muse oversees the production, which can be anything your company requires – a sales video – about video – tutorial videos – micro-content for Facebook or YouTube ads – or the setting up of a web series – all within the modules of the program. Here’s what that can look like:

Here’s Teal-Century program candidate Shauna Chambers on set during the production of that video:

And Shauna later directing the company’s CEO in a scene for a follow-up production:

3. THE COMMUNITY SUPPORT

Each trainee who completes the program is invited to join a private Facebook group of fellow alumni and professional video producers where members collaborate, encourage and share with one other. They can post questions, ask for advice, constructive critiques, or show off their latest tricks. It’s a friendly, open, supportive community, and a way to keep your training investment always up to date.

How else may we help?

If you would like to know more about our Social Media Video Training Program, or any of our other production services, contact us here.

Thank you for your interest in and your support for Modern Muse Media.

PROGRAM DETAILS

The Social Media Video Training Program is an intensive, hands-on, course designed to prepare trainees for the role of creating video for social media, managing that video, and increasing its ROI for their employer.
It aims to take each trainee from novice or intermediate to professional producer with an open-ended approach to content. The course prepares them to create the types of videos that work best with their company’s agendas and allows them to be produced in-house, saving the company tens of thousands of dollars of production costs.

THE COURSE

The Social Media Video Training Program is a 30 course-hour program with 12 modules designed to cover the entire spectrum of social media video production and deployment. (It should be noted that while the outline of the program does not change, the depth of coverage of each module can be customized to meet each trainee’s need and each company’s mandate.) The course is  limited to 1 participant at a time. We aim to have each course completed within 4 to 6 weeks.

MODULE 1 – PLATFORMS
3 course hours

Part 1, A review of today’s current, relevant social media platforms
Part 2, A review of the different types and styles of videos
Break…
Part 3, Spotlight: The Practitioners: Who’s doing it right and how?

Resources needed:

  • computer with Internet connection
  • projector, or TV and sound/speakers
  • YouTube links

Summary: In this module we have a look at examples of each of the different video platforms, video types, and see who is rocking this world.

MODULE 2 – RESOURCES
3 course hours

Part 1, The tools of the trade
Part 2, Assessing the tools at hand
Part 3, Assessing the kinds of shots needed to tell a story
Part 4, Make a short movie with the tools at hand
Part 5, How to find more resources when you need them

Resources needed:

  • computer with Internet connection
  • notebooks, pens
  • samples of tools and equipment

Summary: In this module, we dig deep into the tool-kit of the modern social media video content producer. From within this wider scope, we take inventory of what tools the Trainee has available and then demonstrate ways to get the most out of each tool. We examine the time required to produce each of the types of content we want. We then take everything we’ve learned and make a short, hands-on movie.

MODULE 3 – FOCUS
1 course hour

Part 1, Video Content vs. Video Documentation
Part 2, Understanding your company’s need for social media video
Part 3, Finding your social media ‘soul’
Part 4, Figuring out who the audience is, where to find them, how to get their attention, and how to earn their trust.

Resources needed:

  • computer with Internet connection
  • social media worksheets
  • whiteboard, flipchart, paper, pens

Summary: In this module, we begin the journey of figuring out the who, what, where, when and why of your video social media plan. We’ll look at who your customers are, what they’re interested in, and how best  to connect with them, and, most importantly, how to earn their trust. We do a number of exercises to help you define your company’s social media ‘soul’, ‘‘voice’, or ‘personality’.

MODULE 4 – STORY
2 course hours

Part 1, Your videos: what are they for? who are they about?
Part 2, What is the story you want to tell?

Resources needed:

  • computer with Internet connection
  • notebooks, pens

Summary: In this module, we pull together everything we’ve learned, and, as a group, decide on what story your organization wants to tell. We figure out exactly who your audience is and cast them as the hero.

MODULE 5 – SCRIPT
1.5 course hours

Part 1, Start with a concept
Part 2, Write the script
Part 3, Storyboarding and shot lists, which one to use, when and how

Resources needed:

  • computer with Internet connection
  • whiteboard, flipchart, paper, pens

Summary: In this module, we brainstorm ideas, discuss what’s possible and then write the first draft of our script. We then take the script, break it down, scene by scene, create a shot list and take a look at how to build a storyboard.

MODULE 6 – PRE-PRODUCTION
1.5 course hours

Part 1, Pre-production and making arrangements
Part 2, Production Schedule & Call Sheet

Resources needed:

  • computer with Internet connection
  • mobile phone

Summary: In this module, we begin the task of making the production a reality. We discuss details, make decisions, make phone calls, arrangements and schedules. We plan. We create a Production Schedule and a Call Sheet.

MODULE 7 – SHOOT DAY
5 course hours

Part 1 – Taking all we’ve learned and done in Modules 1 through 6, we now pick up our video cameras, sound recorders, notes and script and go shoot some video.

Resources needed:

  • Equipment listed in Production Notes, Call Sheet and Shot-List Documents.
  • Full cast and crew.

Summary: In this module, we take our knowledge and prep and go shoot the video project. We work as a team acquiring the footage and media needed to tell our story.

MODULE 8 – POST PRODUCTION
7 course hours

Part 1, Manage, review, and catalogue your footage
Part 2, Edit your footage (and other media)
Part 3, Sound & Music
Part 4, Post Production
Part 5, Formats, file sizes, deployment and backup
Part 6, Subtitles

Resources needed:

  • computer with Internet connection & video editing software
  • speakers
  • various media (SD cards, SSD’s, Storage Drives)

Summary: In this module, we gather all footage, audio, still images and post production materials and make our movie. We learn how to catalogue files, edit a timeline, add titles and effects, music, edit sound, render, export and generate closed-caption subtitles.

MODULE 9 – PURPOSING
1.5 course hours

Part 1, How to use your social media video across other platforms, and when you need to edit for a different platform
Part 2, Posting natively vs. cross-linking
Part 3, Slicing & dicing and coming up with new recipes using the same content
Part 4, Making sure it all looks good

Resources needed:

  • computer with Internet connection
  • projector or large monitor or screen
  • video editing software / studio

Summary: In this module, we dig into one of the most important parts of managing social media video.

MODULE 10 – ENGAGING
1.5 course hours

Part 1, How to share your work. Examples, samples, tips and tricks
Part 2, How to use your videos to engage others and start conversations
Part 3, Comments or no comments?
Part 4, Connection vs. Promotion

Resources needed:

  • computer with Internet connection
  • projector or large monitor or screen
  • social media accounts (set up)

Summary: In this module, we look at all the different ways to share your work, including platforms, schedules, techniques and how to use video to start conversations and make connections. We also talk about the benefits and downside of comments and user feedback.

MODULE 11 – PROMOTING
1.5 course hours

Part 1, How, and how not, to promote your work
Part 2, Monetization, Google Adsense? Is it right for you?
Part 3, SEO, hashtagging and meta content
Part 4, Paying for exposure, aka. advertising
Part 5, Facebook ads: how they work and why you should use them

Resources needed:

  • computer with Internet connection
  • social media accounts (set up) with access

Summary: In this module we explore the business side of social media video, how to promote your work and how to make money within the various platforms.

MODULE 12 – MEASURING & R.O.I
1.5 course hours

Part 1, Defining ROI
Part 2, Making sense of the numbers
Part 3, Tools of the trade, Hootsuite, Buffer, Followers, Likes, Shares and anecdotes, Conversions & Evangelists

Resources needed:

  • computer with Internet connection
  • social media accounts (set up) with admin access
  • information on aggregate social media management programs

Summary: In this final module, we will learn about the importance of measuring your media, understanding the results, how to calculate conversions and how to scale your efforts with third-party programs.

EVALUATION

Trainees will be evaluated at the end of each module. Ample time for questions and review will be given. Since most of the program is hands-on with trainee deliverables, overall assessment will be performed by the instructor(s) as well as the management level of the company.

THE INSTRUCTORS

Jesse Szymanski

Jesse Szymanski is a career media professional with over 19 years of experience, on camera and in production.

Dan Kern

Dan Kern is a multi-disciplinarian and active practitioner of the media arts. With a career that spans radio, television, film, live and studio production Dan is an accomplished content creator, educator and course creator.

FEE

The course fee is $10,000 CDN +GST.

Government of Alberta grant programs are available. Contact Modern Muse Media for more information.